Recurring Themes/Ideology in Mens Health.

• Toning/improving muscles.
• Get rid of fat stomach/getting perfect abs.
• Get fit as quickly and easily as possible.
• Improve looks/beat aging.
• Diet and burning fat.
• Masculine adverts/celebrity role models.
• Black and white/saturated photos (makes the male more of an object rather than a person.
• Layout creates strong brand identity.
• banner strapline dedicated to role models.
• 'Waring sell lines creating possible anxiety about the future.
• Medium long shot, emphasis on torso.